Employment History
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City of Portsmouth, Department of Marketing & Communications – Marketing Manager
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1/3/2018 — 9/1/2022
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Portsmouth, VA
- ` Implemented use of Adobe Spark Video for external and internal promotions and communications
- ` Oversight for the city’s marketing efforts including local and regional advertising, special events calendar & events website, special events publications and marketing via social media
- ` Communications liaison to Department of Economic Development, Finance, Libraries, Human Resources and Information Technology
- ` Oversight of city’s website and content managers
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Norfolk State University-Public Relations Specialist
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4/18/2015 — 12/29/2017
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Norfolk, VA
- ` Researched and compiled data for the university’s media resources guide (online document)
- ` Implemented the use of BlogTalk Radio (Spartan Life Radio) as part of the university’s social media campaign
- ` Re-invented the faculty and staff newsletter into an e-newsletter (Making Waves) using WordPress.
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Sentara Healthcare – Communications Advisor
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2/28/2011 — 6/24/2013
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Norfolk, VA
- - Implemented use of blogtalk radio to communicate with internal audiences and the communities served by the healthcare system
- - Implemented system-wide influenza prevention public information campaign; vaccination rate among employees increased to 95 percent
- - Implemented system-wide public information campaign for company’s emergency notification system
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Norfolk State University – Interim Executive Director
Communications and Marketing
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1/1/2007 — 2/1/2011
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Norfolk, VA
- - Implemented a sustained media relations strategy garnering the university unprecedented positive news coverage while fostering good relationships with reporters and positioning faculty as experts for media use
- - Led the university’s safety and security taskforce, created after the Virginia Tech campus shooting; produced final report with recommendations for the Governor’s office
- - Successfully created and sustained the university’s social media presence via Facebook, Twitter, and Ning sites
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Norfolk State University – Director of News and Media Relations
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10/1/2000 — 1/1/2007
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Norfolk, VA
- - Restructured existing office function from the public information model to a more symmetrical communications model; allowing feedback and continued communications with the university’s diverse constituents
- - Served as the university’s chief media spokesperson; crisis communications management
- - Advised the university’s president and cabinet on policy issues
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Education
- - Master of Arts in Media and Communications (Norfolk State University 2004)
- - Bachelor of Arts English/Journalism (Old Dominion University 1979)
- - Additional coursework: marketing, public relations measurement, public relations strategy, journalism, communications research and social media marketing
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