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The Marketing of Communications and Marketing

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The Marketing of the Communications and Marketing Department

Situation Analysis:

Earlier in the year, the executive director for communications and marketing brought the team together to discuss ideas on educating the department’s various publics on the department’s function.

Strategy:

Start a campus-wide tour of each academic division to discuss the role and duties of the communications and marketing department. The department head provided an overview of services and staff members prepared short presentations on their respective areas.

Synopsis of each function:

DIY Graphic Design

  • Use the KISS principle in your self-design projects
  • Pay attention to your photographs and other graphics
  • Know what your budget is for getting flyers, brochures, etc. designed and produced
  • Web banner design
  • Digital signage design

Media Relations and Social Media

  • Working with the media
    • Soliciting media interviews/story pitch
    • Deadlines and timeliness
  • NSU’s Social Media Channels
    • Facebook
    • Twitter (@norfolkstate80)
    • Flickr
    • YouTube
    • Instagram

Tips for Submitting Copy

  • Proofreading is essential
  • AP vs MLA, etc.
  • Job turn-around process – approximately 3 weeks
  • Campus announcements
  • Spartan E-Daily – self service

Web Best Practices

  • Updating web banners
  • Updating web pages
  • Working with content managers
  • Analytics

 The Public Relations Role

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

5 Public Relations Hacks

Remember: public relations activities are planned, deliberate and strategic . . .

  • Research – Know thy audiences, how they communicate, what are their barriers to effective communication, find the best tools to communicate with each demographic
  • Develop communications strategy (a plan of action designed to achieve a long-term or overall goal)
  • Communications plan (outlining tools and tactics to be used to communicate with different audiences)
  • Implementation (timelines, deadlines, budget, etc.)
  • Evaluation (measure success or failure of campaign; evaluation is not necessarily done at the end of a campaign)

Marketing Tools and Publications

  • Spartan E-Daily
  • Campus Announcements
  • Digital Signage
  • BEHOLD Magazine (University magazine)
  • Making Waves (Monthly newsletter)
  • WNSB 91.1 FM (Campus radio)
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